• Slide 1

Background

Internet in China has been rapidly developing,and the number of Internet users has ranked first in the world. The amount of online retail market is close to nearly 2 trillion: social media, video, and mobile Internet is developing rapidly as well. Enlarging enterprise brands via the Internet and digital media, innovative marketing methods is particularly important. This urges enterprises to try different marketing methods to cater to consumers’ diversified values, meet consumers’ diversified demand and adapt to individual consumptions; such as green marketing and ecological marketing. Increasingly server market competition among enterprises and regular marketing methods do not work well in many cases, so enterprises have to find new ways to make marketing and make innovation; such as political marketing, digital marketing, direct marketing, image marketing and relationship marketing.

Our Location

Welcome to China Digital Marketing Innovation Summit 2016 Website

Established in Shanghai at the beginning of 2010, China, ECV International is a professional company to plan and organize international conferences. We committed to providing professional business and management consulting services to the local and multinational companies. Through cooperating with some government departments, industry associations, we successfully held some high-level international events with profound effects, and we have established very good cooperation with a lot of multinational enterprises, which promote industrial development and international communication.

Highlights

Current Situation and Development Trends of Digital Marketing in China
Innovating to Meet the Shifting Demands of the Marketplace in Digital Age
Tips for Winning the Micro Moments
Social Marketing in the Age of Mobile Internet
Integrated Brand Marketing and E-commerce Promotion
Brand Building in DT Age, a Journey of Heart
The Strategic Transformation of Manufacturing Industries in Digital Age
The Way to Build Efficient E-commerce Platform, Using Cross-channel Marketing to Increase ROI
Creation of Damu Superman Sword to Promote General Full-flow Marketing
Big Data, Pilot Precision Marketing
Rebuilding Car Industry with Big Data, Satisfying the Customers
How to Enlarge Brand Influence and Popularity by Increasing the Sharing of Content
Mobile+ Integration: New Trend of Programmatic Buying in China
Tips for B2B Marketing Strategy in Digital Age
Improving Customer Experience, Leading Digital Hospitality
Acquiring&Engaging Customers in the Multi-screen Digital Age

Participants

Government / Association

President / Vice President / CEO / COO

President / General Manager

E-Commerce / Sales / Marketing Director

Channel / Brand / Product Owner

Director / Managerof Business Unity

International Sales / Business Development Director

Strategic Development Director

Import and Export Manager

Regional Director / Manager

Partners

By Industry

Internet

E-commerce

Retail

Garments

Consumer goods

Cosmetic

Home appliances

Industrial manufacturing

Automobile

Finance

Aviation

Real estate

Media / advertising

PR

Consulting company

Guest Speakers

Millward Brown

OgilvyOne

Tencent

Google

Alimama

Pfizer

General Motors

Didi Kuaidi

Accor Hotel Group

Haier Group

P&G

Dianping.com

Ctrip.com

DSM

History Review

work Conference registration
work Overview
work Q & A
work Tea break & Networking
work Panel Discussion

Past Speaker

work Mr. Dr Neil Wang
Global Partner
Frost & Sullivan
work Mr. Chris Reitermann
President
Ogilvy & Mather Advertising, Asia Pacific
work Mr. Scott Beaumont
President of china
Google
work Mr. Christopher K. Wong
Vice president
IBM
work Mr. Ken Hong
Gm, Marketing Strategy
Sinaweibo
work Ms. Sophia Ong
General Manager
Tencent
work Mr. Frankie Fu
Vice President
Youku Tudou
work Mr. Dr. Zhang Tian
Director
Coca-cola china

Who will speak

work Kevin Guo
General Manager of Marketing Communication Department
Ctrip.com
work Joanna Wang
Chief Marketing Officer
Alimama 
work Linda Hou
Director of Baidu Marketing Research Institute
Baidu
work Jerry Huang
Vice President
Dianping.com
work Enjoyce Zhu
Chief Operating Officer
Edenred-Accentiv’ (China)
work Nancy Yuan
Regional Digital Marketing Director, Asia Pacific
Melia Hotels International
work Mike Zhu
Head of eCommerce & Analytics
OgilivyOne China
work Bowen Li
Senior Product Manager
Baidu
work Derek Kwok
Head of Platform Solutions, Greater China
Google
work Aseem Puri
CMO
Unilever International
work Eric Tian
Partner
Nice
work Hu Bei
Social Media Operation Director, New Media Centre
Spring Airlines
work Edward Bell
CEO
FCB Greater China
work Dan lu
Director, Social & Performance Ads (SPA)
Tencent
work Joss Fu
Vice President, General Manager
The DiDi Company
work Wenzhong Liu
Social Touch
Strategic Consulting Director
work 孙鲲鹏
数据战略发展总监
海尔家电产业集团
work Deepender Rana
CEO
Kantar Consumer Insights Greater China
work Ahle Kuang
Senior Marketing Manager
Mead Johnson Nutrition
work Siebe Gerbranda
Agency Director
The George

Sponsor

Supporter

CONTACT

Address: Room 1010-1012 , Golden Building of 108 Hip icon, No. 11 Yujinggang road, Zhabei District, Shanghai
Media Partner: Lisa Li   Email: lisal@ecvinternational.com
Attending Tickets: Michelle Wu Tel +86 21 6605 9539 ext 660
Email: Michellew@ecvinternational.com
Speaker Enquiry : Mary Du   Email:maryd@ecvinternational.com