Background

Info In recent years, the scale of China's digital marketing market has maintained rapid growth, and the market size is expected to reach RMB 286.2 billion in 2017. Faced with the rapidly developing Internet economy and gradually saturated mobile marketing market, the digital marketing is full of opportunities and challenges.

Consumers in the digital era expect the brand can bring more new experience and valuable information. The media are paying daily increasing attention to the changing needs of users, in order to accelerate the integration process in the media. The marketing means dominated by the mobile, social, content and video are constantly upgrading, and the data and technology-driven marketing is making constant innovation. Brand owners have already taken actions in the field of digital marketing. In the future, they will continue to enlarge the investment in the digital advertising and shift the enterprise focus to the digital marketing strategy. In face of the changing marketing technology and rising expectations of brand owners, the digital marketing service organizations are experiencing diversified variations and intense competition.

The summit will focus on the changing tendency and innovative attempts in the field of digital marketing, in order to help marketing personnel understand the industry trend, inspire innovative thinking, respond to the future opportunities and challenges for digital marketing industry, and build a bridge for better communication between the brand owners and consumers.

Our Location

Highlights

  • Development Trend and Future of Digital Marketing.
  • Digital marketing era, an integration of online and offline experience.
  • Reshape the marketing innovations with the philosophy of “consumers are God”.
  • Intelligent marketing driven by digital technology.
  • Personalized communication under immersive experiences.
  • Social marketing improves customer loyalty.
  • How to improve business from B2B2C to B2C for pharmaceutical companies in digital era.
  • How can hotels retain more reservation and conversion specifically from the new-generation guests?
  • Omni-channel marketing to create seamless integrated marketing experience.
  • Marketing integration path of one hundred million-class traffic.
  • Content marketing in the digital retail era.
  • Mobile digital marketing for B2B scenarios.
  • The value of data is to serve customers.
  • Technology drives email marketing transformation.
  • Make consumer assets management actionable.
  • Omni-channel marketing of luxury goods in the Digital Era.
  • WeChat omni-channel marketing.

Attendees

  • Government / Association
  • President / Vice President / CEO / COO
  • President / General Manager
  • E-Commerce / Sales / Marketing Director
  • Channel / Brand / Product Owner
  • Director / Manager of Business Unity
  • International Sales / Business
  • Development Director
  • Strategic Development Director
  • Import and Export Manager
  • Regional Director / Manager
  • Social media director / Manager
  • Partners

Industry Segment

  • Consulting company
  • E-commerce
  • Drinks
  • Clothing
  • Luxury and Jewelry
  • Retail department store
  • Home electrical appliances
  • Home furnishing
  • Automobile
  • Toys
  • Bathroom
  • Food
  • Electronics
  • Medicine

Guest Speakers

  • Bain & Company
  • Sephora
  • Starbucks
  • Haier Home Appliance Industry Group
  • Coca Cola
  • Johnson & Johnson
  • Reckitt Benckiser
  • NBA
  • Shangri-La Hotel Group
  • BMW
  • GE
  • Tencent Group
  • Iqiyi
  • AstraZeneca

History Review

work Conference registration
work Overview
work Q & A
work Tea break & Networking
work Panel Discussion

Past Speakers

...

Aseem Puri



CMO Asia
Unilever

...

Linda Hou


Baidu
Director of Baidu Marketing Research Institute

...

Kunpeng Sun


Haier
Director of Digital Strategic Development

...

Eric Xiao


Didi Kuaidi

General Manager

About Us

Info Established in 2010, ECV International is an organizing and hosting high-end international conferences consulting company specialized in latest and most important dynamic in different industries, trends, and issues such as sustainable development, and has a strong government relations and customer networks.

Since its establishment, ECV holds several high-level meetings each year, with an average size of about 100 people. We have extensive experience in organizing conferences, and also have a good connection with both domestic and foreign enterprises.

We cooperate with the relevant government departments, industry associations and other institutions. We successfully organized a number of high-end international conferences with industry influence. For instance, we successfully held China E-Commerce and Retail Innovation Summit, China Green Textile Summit, China Plastics Sustainability Summit, China Sustainability and CSR Summit; China and Asia Textile Forum which co-organized by China Chamber of Commerce for Import & Export of Textile (CCCT). We also hold China Sustainable Steel Summit, China Lightweight Vehicle Summit, China Smart Home Summit etc., which activities have been supported by the National Development and Reform Commission, Ministry of Industry, Ministry of Environmental Protection, the Ministry of Commerce, also invite a number of senior executives of domestic and foreign enterprises and associations to participate in.

Most of the Fortune 500 and Forbes 2000 companies have participate various activity, which organized by ECV International, in different ways. And be very high rating. We want to create more value for our customers through our efforts to help them seize opportunities, meet challenges and achieve sustainable development in both China and Asia.

Looking forward to your participation!

CONTACT

Address: Room 1010-1012 , Golden Building of 108 Hip icon, No. 11 Yujinggang road, Zhabei District, Shanghai
Tel: +86 21 8026 0707

Linda Jin
Email: lindaj@ecvinternational.com
Tel: +86 21 8026 0707 ext 820

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