Background

Info Due to the deceleration of global luxury goods market, mainstream luxury brands are forced to confront with new structural challenges. As the digitization reform has become the priority, the change of consumers’ shopping behavior will boost the significant adjustment of luxury industry, including the emergence of luxurious experiential consumption and casual fashion.

China’s luxury market has entered the “New Normal”: the purchasing power of Chinese consumer is gradually in recovery, and the domestic shopping is revitalizing; on design, “Leisure Style” has skimmed over the land of luxury; marketing channels including e-commerce, outlets and airport duty-free shops have seen the fastest growth; with the approach of digital era, consumers have attached greater emphasis on shopping experience, leading the digital experience and omni-channel marketing that should be promoted in luxury brands.

The summit will focus on the “New Normal” of luxury industry development. In-depth exploration will be implemented on various hot issues including consumer experience, omni-channel marketing, store digitalization, digital marketing channel, innovative design and digital supply chain, assisting in the practitioners for timely familiarization of industry direction and innovative thinking stimulation, so as to calmly respond to the opportunities and challenges faced in the “New Normal”.

Event Location

Highlights

  • Analysis on the “New Normal” of China’s Luxury -goods Market
  • Chinese Digital Consumers and Their Preferences for Luxury Watches
  • Digital Marketing Innovation and Practice Based on User Data Insights
  • Brand Marketing in Digital World
  • Supply Chain Reconstruction, Full Chain Digitalization
  • ...
  • For more detail agenda, please contact us.

Attendees

  • President/General Manager
  • E-Commerce Director/Sales
  • Director/Marketing Director
  • Brand Principal/Product Principal
  • Design Director
  • Director/Manager for Unified Service
  • Director of International Sales/Business Development
  • Director of Strategic Development Department
  • Director of Digital Marketing/Manager of Digital Marketing
  • Director of Social Media/Manager of Social Media
  • ...

Industry Segment

  • Consulting Company
  • E-Commerce
  • Duty-Free Store
  • Fashion and Leatherware
  • Yacht
  • Luxury Car, Supercar
  • Jewelry and Watch
  • Pen
  • Perfume and Cosmetic
  • Wine
  • Furniture and Home Textile
  • Kitchenware, Tableware and Porcelain
  • Luxury Hotel
  • Digital Electronics
  • Golf Products
  • Top-Level Smoking Paraphernalia
  • Cigar Brand
  • Top-Level Glasses

Potential Speakers

  • Boston Consulting Group
  • MHD
  • L’oreal Luxe
  • Mercedes-Benz Smart
  • Li & Fung
  • ...

History Review

work Conference registration
work Overview
work Q & A
work Tea break & Networking
work Panel Discussion

Sponsors

About Us

Info Established in 2010, ECV International is an organizing and hosting high-end international conferences consulting company specialized in latest and most important dynamic in different industries, trends, and issues such as sustainable development, and has a strong government relations and customer networks.

Since its establishment, ECV holds several high-level meetings each year, with an average size of about 100 people. We have extensive experience in organizing conferences, and also have a good connection with both domestic and foreign enterprises.

We cooperate with the relevant government departments, industry associations and other institutions. We successfully organized a number of high-end international conferences with industry influence. For instance, we successfully held China E-Commerce and Retail Innovation Summit, China Green Textile Summit, China Plastics Sustainability Summit, China Sustainability and CSR Summit; China and Asia Textile Forum which co-organized by China Chamber of Commerce for Import & Export of Textile (CCCT). We also hold China Sustainable Steel Summit, China Lightweight Vehicle Summit, China Smart Home Summit etc., which activities have been supported by the National Development and Reform Commission, Ministry of Industry, Ministry of Environmental Protection, the Ministry of Commerce, also invite a number of senior executives of domestic and foreign enterprises and associations to participate in.

Most of the Fortune 500 and Forbes 2000 companies have participate various activity, which organized by ECV International, in different ways. And be very high rating. We want to create more value for our customers through our efforts to help them seize opportunities, meet challenges and achieve sustainable development in both China and Asia.

Looking forward to your participation!

CONTACT

Address: Room 1010-1012 , Golden Building of 108 Hip icon, No. 11 Yujinggang road, Zhabei District, Shanghai
Tel: +86 21 8026 0707

Linda Jin
Email: lindaj@ecvinternational.com
Tel: +86 21 8026 0707 ext 820

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