summit background

The new retail landscape is fast-changing, creating new challenges and opportunities for retails every single day. With the increasingly fierce competition in China's e-commerce market, the big players are looking to the Southeast Asian market. By 2019, the overall scale of Southeast Asia's digital economy has exceeded US $100 billion, and is expected to reach US $300 billion by 2025.
In this context, the retail market of Aisa countries is growing rapidly and has a huge development space. Southeast Asia has a strong attraction for retailers who want to develop new markets. According to the current development situation, the new retail industry in Asia present the following main trends: small area business will occupy the mainstream; technology will still be the first driving force for the development of new retail; new retail will reconstruct the supply chain. More>>

Summit Background

The new retail landscape is fast-changing, creating new challenges and opportunities for retails every single day. With the increasingly fierce competition in China's e-commerce market, the big players are looking to the Southeast Asian market. By 2019, the overall scale of Southeast Asia's digital economy has exceeded US $100 billion, and is expected to reach US $300 billion by 2025.

In this context, the retail market of Aisa countries is growing rapidly and has a huge development space. Southeast Asia has a strong attraction for retailers who want to develop new markets. According to the current development situation, the new retail industry in Asia present the following main trends: small area business will occupy the mainstream; technology will still be the first driving force for the development of new retail; new retail will reconstruct the supply chain.

With further insights gained from this year’s data, the ‘New Retail’ narrative with a focus on how organizations can make customer centric solutions work for them. During 2020 there are some sure-fire signs that business across sectors will start to use new technologies as part of their digital marketing strategies and to enhance the experience of their customers.

This forum will focus on hot topics like digital marketing, social commerce, KOL, customer experience, cross-border e-commerce, omnichannel digital operation, e-commerce supply chain management and so on, in order to help brands and retailers to make their own operations more efficient in “New Retail” area.

Highlights

  • The Digital Innovation of The Hypermarket To Create Omni-channel Experience
  • How Alibaba Uses Data To Revolutionise E-Commerce & Retail
  • How Luxury Brands Embrace Big Data and Technology To Connect With Customers and Drive Growth In Asia
  • How To Boost The Social Media Marketing With Gen Z
  • Product Marketing By Content Seeding Is Driving The Expansion Of The Beauty And Fashion Sector In Asia
  • KOL Content Marketing Boosts Marketing Efficiency
  • Ensure The Marketing Strategy Is Personalized To Make The Customer Feel Engaged And Loyal To The Brand
  • With Data-Driven Marketing To Ensure A Brand’s Marketing Is At The Level of Personalization Required
  • How To Target And Engage Customers Under E-commerce Background In Asia

Highlights

Consecutive 3rd year

40+ Speakers

200+ attendees

80+ Enterprises

PAST SPEAKERS

McKinsey & Company

Partner

DHL

VP, Domestic & Fulfillment APAC

Shiseido

Head of Business Innovation, China

Unilever

VP & GM, Modern Trade and E-commerce

Lazada

Head of RedMart and New Retail, SG

Facebook

Head of Marketing Science(SEA)

Alibaba Group

Senior Director, Ant Financial

RB

Head of DTC e-commerce, ASEAN

Kimberly Clark

Managing Director, ASEAN & Hongkong

sponsor benefits

Industry reputation building and branding;
Marketing promotion;
Exact audiences targeting;
Multiple sponsorship forms (presentation/exhibition/material/tea-break... ).

Join us

Media partner

Event FAQs

It's inclusive of 2 days conferences, paper/audio materials, 2 luncheons/4 tea-breaks and all refreshements provided by five-star hotel.
Any problems or questions please call:+86 21 8026 0707 ext 816, or email us: shelleyz@ecvinternational.com

Photos

About US

ECV International is a leading organizer and contractor of high-end international business events in Asia, with nearly 200 professionals in industrial research and event planning & execution. Every year, we hold around 40 high-level international summits involved in the fields of e-commerce, retail, digital marketing, luxury, IoT, New Science & Technology industry, etc.

We have served more than half of the Fortune 2,000 companies, and every year more than 6,000 delegates from multinational enterprises, specialized organizations and creative companies take part in our events, i.e. Daimler, GE, Adidas, Coca-Cola, Alibaba, ABB, etc.

Our mission is to provide professional services to connect and inform the stakeholders who would be able to shape the industry landscape in the future and to create more value for our clientele through our efforts to help them seize opportunities, meet challenges and achieve sustainable development on a global basis.


Contacts
Ms. Shelley Zhang
Phone: +86 -21 - 8026 0707 ext 816
Email:shelleyz@ecvinternational.com