In 2021, in the case of regular epidemic prevention and control, China made continuous efforts to promote the development of new patterns, new business formats and new scenarios. New consumption reconstructed new market. And new brands rode on the momentum to make breakthroughs. The consumption demands also expanded from function-oriented to emotion-oriented and experience-oriented. With consumption upgrade, “e-commerce live streaming”, “KOL evaluation and recommendation” and “social network-based e-commerce” have effectively influenced consumers’ decision-making. How to build up effective connections with consumers has become a critical factor of the success in the new era for brands in beauty product industry.
VP, Head of Alibaba Cloud New Retail
SVP, Global Consumer Marketing
General Manager, Chando Marketing
Brand Communication Director of shuuemura
New Retail Director
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ECV International is a leading organizer and contractor of high-end international business events in Asia, with nearly 200 professionals in industrial research and event planning & execution. Every year, we hold around 40 high-level international summits involved in the fields of vehicle, retail, textile, footwear, IoT, New Science & Technology industry, etc.
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