summit background
A new consumption era is coming at the end of 2020. Beauty industry gradually recovers and takes the leading position after the COVID-19, which shows improving industry boom. Live commerce, content seeding and private traffic operation offer new racetracks for getting traffic. It would be a common challenge for companies to meet “How to take advantage of digital innovation to accelerate development in the post-epidemic era? ”, “How to obtain public traffic under the context that e-commerce platforms have reached their extreme?” and “How to incubate new products from 0 to 1 when Chinese traditional style is popular? ”
This summit will focus on “Consumer Insight in the New Era”,“Digital Growth”, “Content Marketing”, “Brand Incubation from 0 to 1”, “Ecommerce Live-streaming”, “KOL Content Seeding” and some other hot issues. Domestic and foreign platform vendors, consulting enterprises, brand makers, retailers and service providers will jointly discuss the best practices of digital marketing and ecommerce development of Chinese beauty brands and promote enterprises to make breakthrough against the uncertainties.
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Highlights
- Post-epidemic Breakthrough – Growth Opportunity for Beauty Brands under New Normal
- Explore new retail of beauty makeup industry and lead the new trend of beauty makeup industry development in China
- New infrastructure of digital retail, decode the entire chain of social intercourse of beauty makeup industry
- Focus on small-town young people and seize new opportunities in sinking markets
- Digitalization boosts efficient operation of brand private members
- Community-based product recommendation helps brand to make promotion on Xiaohongshu
- KOL content seeding and marketing promote the integration of sales volume and efficiency
- Full chain content marketing of brands in Womenomics times
