summit background

In 2021, in the case of regular epidemic prevention and control, China made continuous efforts to promote the development of new patterns, new business formats and new scenarios. New consumption reconstructed new market. And new brands rode on the momentum to make breakthroughs. The consumption demands also expanded from function-oriented to emotion-oriented and experience-oriented. With consumption upgrade, “e-commerce live streaming”, “KOL evaluation and recommendation” and “social network-based e-commerce” have effectively influenced consumers’ decision-making. How to build up effective connections with consumers has become a critical factor of the success in the new era for brands in beauty product industry. More>>

Background

In 2021, in the case of regular epidemic prevention and control, China made continuous efforts to promote the development of new patterns, new business formats and new scenarios. New consumption reconstructed new market. And new brands rode on the momentum to make breakthroughs. The consumption demands also expanded from function-oriented to emotion-oriented and experience-oriented. With consumption upgrade, “e-commerce live streaming”, “KOL evaluation and recommendation” and “social network-based e-commerce” have effectively influenced consumers’ decision-making. How to build up effective connections with consumers has become a critical factor of the success in the new era for brands in beauty product industry.

This summit will focus on hot topics such as “New Normal - New Consumption”, “Uni Empowerment, Ascending Dimensions Transform in the Retails Industry”, “New Power of China-Chic”, “Product R&D Innovation”, “e-commerce live broadcast” and “marketing innovation”. Domestic and international platform providers, consulting companies, brands, retailers and technology service providers will discuss the best practices of digital innovation in China’s beauty product industry for the purpose of helping enterprises to ride the wave of uncertainty in the business environment.

Highlights

  • Technological Innovation Empowers the Full Value Chain of the Brand and Leads a New Life of Good Consumption
  • Digital Full Chain Marketing of Brands in the Era of “She-economy”
  • New Consumption Reconstructs New Market and New Brand Leads New Ecological Trend
  • Omni-channel Digital Empowerment, to Build Digital Consumption System
  • Explore Uni-marketing and Co-Create a New Growth Model of Retails and E-commerce
  • Explore the Emerging Sinking Market and Seize the New Opportunity in Men’s Skincare Products
  • Panel Discussion: How to Tap the Incremental Resources and Make Good Use of Idle and Existing Resources under the New Consumption Pattern
  • To get more information, please click More >>

30+ speakers

200+ Delegates

100+ Enterprises

Past Speakers

Alibaba Group

VP, Head of Alibaba Cloud New Retail

Shiseido

SVP, Global Consumer Marketing

JALA Group

General Manager, Chando Marketing

L'Oréal

Brand Communication Director of shuuemura

Mariedalgar

New Retail Director

Lincamenia

Founder


Media partner

fashiontrend
digitaling
Interfax
公司点评网
活动家
Expoun
CIO时代网
云同盟
百格活动
中焦视线
Boss
Industry Events
Dezan
中数
镁客
制造
trade
机器
蟠桃
Coperative
Conqueror
Globalia
Mrktterms
itopmarketing

sponsor benefits

Discover new customers and enhance your brand awareness with 300+ global attendees. Join us and provide our attendees with a unique experience they'll never forget. Multiple exhibitions including company logo will be showed on event materials (agenda, brochure, invitation letter, roll up banner), and also the event official website, APP, marketing video, background screen etc..

Join us

Event FAQs

We have successful served more than 150 attendees on the past China Beauty Brand Digital Innovation Summit in January, 2021. The content and environment we have provided, most of our clients admit it is valuable for their business acumen development. The coming event will focus on insight on New Normal - New Consumption, Uni Empowerment, Ascending Dimensions Transform in the Retails Industry, New Power of China-Chic, Product R&D Innovation, e-commerce live streaming and marketing innovation and more.
In the past 11 years, we have served more than 430 multinational corporations (more than 65% multinational consumer and industrial brands in China), covering 8 industrial areas. We have over 8 years’ experience in organizing digital Marketing summits.
Executive Managements, Digital Marketing, Ecommerce, Marketing & Communication, media, Business & Commercial, IT & IS, and more.
The languages are English and Chinese. The event’s Simultaneous translation includes two channels: English and Chinese.
You will only get the Slides have speaker’s permission, and others will not be available to share.
Please fill in the application form on the website. Once we verified the information, we will contact you in one business day.
Except participating in offline summits, what other services can I enjoy? We will establish a WeChat community for all participants on site and invite them to enter. We will update the latest insights and reports in the industry from time to time in the group to help you understand the latest market conditions. At the same time, you can also review the wonderful video of this summit through our APP.
Any problems or questions please call:, or email us:

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About US

ECV International is a leading organizer and contractor of high-end international business events in Asia, with nearly 200 professionals in industrial research and event planning & execution. Every year, we hold around 40 high-level international summits involved in the fields of vehicle, retail, textile, footwear, IoT, New Science & Technology industry, etc.
We have served more than half of the Fortune 2,000 companies, and every year more than 6,000 delegates from multinational enterprises, specialized organizations and creative companies take part in our events, i.e. Daimler, GE, Adidas, Coca-Cola, Alibaba, ABB, etc.
Our mission is to provide professional services to connect and inform the stakeholders who would be able to shape the industry landscape in the future and to create more value for our clientele through our efforts to help them seize opportunities, meet challenges and achieve sustainable development on a global basis.


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