summit background

In 2019, many enterprises’ marketing is in the course of digital transformation. Because of the top limit of demographic dividend and flow dividend, it is more and more difficult for enterprises to find out new growth points. Marketing has been ushered into a new phase because of concepts such as timely adjustment, personalized satisfaction, and forecast and attribution. With the theme of “Digital Innovation Enhance Media Efficiency”, the summit will focus on the hot topics including Z generation marketing, social fission and user growth, content marketing and consumer interaction... More>>

Background

In 2019, many enterprises’ marketing is in the course of digital transformation. Because of the top limit of demographic dividend and flow dividend, it is more and more difficult for enterprises to find out new growth points. Marketing has been ushered into a new phase because of concepts such as timely adjustment, personalized satisfaction, and forecast and attribution.

With the theme of “Digital Innovation Enhance Media Efficiency”, the summit will focus on the hot topics including Z generation marketing, social fission and user growth, content marketing and consumer interaction, intelligent marketing, and intelligent CRM, discussing the development trend of the Chinese digital marketing together with platform owners, consulting company, brand owners, and technical service provider, and sharing successful cases about how to push advertising to more targeted groups, optimize advertising plan and improve brand awareness to help advertisers success in the new era of marketing.

Highlights

  • China Digital Marketing Action Guide in 2019
  • Z Generation Marketing and Growth Strategies
  • How to Reach Z Generation Consumers with Content Marketing Strategies in 2019
  • How to Realize Marketing Efficiency through Content Seeding
  • Digital Journey of Consumers in Cloud Era
  • Decoding and Winning Consumers’ “Heart” and “Mind” through AT and Big Data
  • AI + Short Videos Driving New Growth of Social Marketing
  • Panel Discussion: Succeed in Social Era– How Brand Enhance the Interaction with Consumers

Consecutive 9th year

60+ Speakers

350+ Tickets

200+ Enterprises

Past Speakers

SWAROVSKI

SVP Omnichannel Management

SVP Ecommerce and CBEC

Walmart China

Luckin Coffee

Chief Marketing Officer

Tencent

General Manager of Tencent Marketing Solution

The Hershey Company

Head of Marketing Greater China

Huawei

Head of Digital Marketing


General Electric

VP,Brand & Communication

Bilibili

General Manager of Advertising Department

Beingmate

Chief Marketing Officer



Handu Group

Vice President

Bytedance

Senior Planning Director of Ocean Engine East China Marketing Centre

Xiaomi Inc

GM of Advertising & Sales Dept.

sponsor benefits

Discover new customers and enhance your brand awareness with 300+ global attendees. Join us and provide our attendees with a unique experience they'll never forget. Multiple exhibitions including company logo will be showed on event materials (agenda, brochure, invitation letter, roll up banner), and also the event official website, APP, marketing video, background screen etc..

Join us

golden Sponsor

presentation Sponsor

Design Partner

Media partner

Event FAQs

The fee is inclusive of 2 days conferences, simultaneous interpretation, paper/audio materials, 2 luncheons/4 tea-breaks and all refreshements provided by five-star hotel.

Photos

About US

ECV International is a leading organizer and contractor of high-end international business events in Asia, with nearly 200 professionals in industrial research and event planning & execution. Every year, we hold around 40 high-level international summits involved in the fields of vehicle, retail, textile, footwear, IoT, New Science & Technology industry, etc.
We have served more than half of the Fortune 2,000 companies, and every year more than 6,000 delegates from multinational enterprises, specialized organizations and creative companies take part in our events, i.e. Daimler, GE, Adidas, Coca-Cola, Alibaba, ABB, etc.
Our mission is to provide professional services to connect and inform the stakeholders who would be able to shape the industry landscape in the future and to create more value for our clientele through our efforts to help them seize opportunities, meet challenges and achieve sustainable development on a global basis.


Contacts
Ms. Florence Zhang
Phone: +86 -21 - 8026 0707 ext 816
Email:florencez@ecvinternational.com