summit background

The luxury goods industry has faced a number of changes over the past years. Currently, the rapid digitalization and ease of use of the digitalized platforms have led consumers to increasingly use social media tools to express their brand preferences. In order to engage with tech-savvy Millennial and Gen Z consumers that seek greater value for money, more personalization, and integrated digital access, luxury brands are investing worldwide to market digitally, increasingly using social media... More>>

Background

The luxury goods industry has faced a number of changes over the past years. Currently, the rapid digitalization and ease of use of the digitalized platforms have led consumers to increasingly use social media tools to express their brand preferences. In order to engage with tech-savvy Millennial and Gen Z consumers that seek greater value for money, more personalization, and integrated digital access, luxury brands are investing worldwide to market digitally, increasingly using social media to engage with these consumers.

Meanwhile, luxury brands rely more and more on digital technologies, such as Artificial Intelligence (AI) and Big Data, which are helping them in redesigning customer engagement techniques through data analytics, re-examining the value of brand heritage and brand history for their customers.

The summit will discuss hot points such as global luxury goods market digital trends, digital luxury marketing, consumers’ engagement and customer relationship lifecycle management, online-offline transformation and stores of the future, etc. to help luxury companies gain insights into digital opportunities.

Highlights

  • Global Luxury Goods Market Trends
  • How Personalization and Artificial Intelligence are Transforming Luxury Retail Online
  • Influencer Marketing on Social Media for Luxury Brands
  • Global New Middle Class Luxury Consumers
  • How to Engage with Gen Z Consumers on Social Media for Luxury Brands
  • To get more information, please click More >>

Highlights

  • Global Luxury Goods Market Trends
  • How Luxury Brands can Thrive in a Digital World
  • Decoding the Luxury Consumers in Europe
  • The Power of Chinese Luxury eCommerce
  • Target the True High-end Consumers Effectively with Good Content
  • How Western Luxury Brands Win Chinese Shoppers with Wechat & Mini Program
  • Big Data /BI Solution to Drive Digital Luxury Marketing Conversion
  • How Personalization and Artificial Intelligence are Transforming Luxury Retail Online
  • Influencer Marketing on Social Media for Luxury Brands
  • Panel Discussion: How to Speed Luxury Digital Transformation and Optimizes IT Investment
  • Global New Middle Class Luxury Consumers
  • How to Engage with Gen Z Consumers on Social Media for Luxury Brands
  • Connecting with the Chinese Travelling Luxury Shoppers via Social CRM and Optimizing Traveler's Shopping Experience
  • Data Analytics Techniques Empower Luxury Customer Engagement
  • In-store Retail Technology and Online Fashion Tech Enable Luxury Shoppers
  • New Luxury Adventurers & Innovative Strategy for Brick & Mortar Retail
  • Panel Discussion : Bridge the Digital-Physical Gap --Digital Tech Drive Omni-channel Luxury Retail

Consecutive 2nd year

20+ Speakers

150+ Tickets

120+ Enterprises

Guest Speakers

Altagamma Foundation

General Manager

Stefania Lazzaroni

Alibaba Group

Director Fashion & Luxury Europe

Christina Fontana

Breitling

CTO & CDO

Antonio Carriero

Tencent

Director of Tencent Smart Retail

Houfer Chen

Wirecard AG

Team Lead Sales Retail China Payment,Global Sales Retail

Annemarieke Kostense


Farfetch

VP Greater China –Commercial

Alexis Bonhomme

Facebook & Instagram

Global Creative Lead, Luxury

JANE HAN

Reservoir Watch

Chief Marketing Officer & Partner

Francois-Marie NEYCENSAS


Parfums Christian Dior

Marketing & Digital Director

Marie Dardayrol Sandevoir

Chalhoub

Head of Digital Scouting

Charbel Lahoud

Philipp Plein

Global Head of E-Commerce

Raffaele Nardo

Ocean Engine

Senior Director of Global marketing-business solutions

Lionel Sim

McKinsey & Company

Senior Partner, Global Head of Luxury

Antonio Achille

PERRIN PARIS

CEO

Michel Perrin

Luxurynsight

CEO

Jonathan Siboni

AFFLUENTIAL

CEO

Ali Mirza

DLG

Associate Director of Client Development

Jeffery Sehl

Luxurynsight

Head of Marketing and Business Development

Maissa Zard

Lark & Berry

Founder

Laura Chavez

sponsor benefits

Discover new customers and enhance your brand awareness with 300+ global attendees. Join us and provide our attendees with a unique experience they'll never forget. Multiple exhibitions including company logo will be showed on event materials (agenda, brochure, invitation letter, roll up banner), and also the event official website, APP, marketing video, background screen etc..

Join us

Sponsor

Wirecard

Wirecard (GER:WDI) is one of the world’s fastest growing digital platforms in the area of financial commerce.

We provide both corporate clients and consumers with a constantly expanding ecosystem of real-time value-added services built around innovative digital payments by using an integrated B2B2C approach. This ecosystem concentrates on solutions from the areas of payment and risk, retail and transaction banking, loyalty and coupon programmes in addition to data analytics and conversion rate enhancement across all sales channels (online, mobile, ePOS).

Wirecard operates regulated financial institutions in several key markets, in addition to holding issuing and acquiring licenses from all major payment and card networks.

Wirecard AG is listed on the Frankfurt Stock Exchange (DAX and TecDAX, ISIN DE0007472060). Visit us on http://www.wirecard.com, follow us on Twitter @wirecard and on Facebook @wirecardgroup.

Agility

Agility Research & Strategy is a globally ranked Top 10 research and consulting firm for premium & luxury brands. As Agency of the Year for two years running and with over 30 years combined experience in understanding the Affluent consumer, We are truly Fluent on the Affluent™. With offices across the Asia Pacific region we work with some of the World’s leading premium brands. Providing a suite of data, research and consulting solutions to boost their market share and help them succeed in a hypercompetitive marketplace.

AFFLUENTIAL ™, a consumer Intelligence portal for brands looking for intelligence on Affluent consumers across categories in more than 20 key economies including the United States, Europe and Asia Pacific.

For further enquiries please contact: Jason@agility-research.com

Media partner

Event FAQs

The fee is inclusive of 2 days conferences, simultaneous interpretation, paper/audio materials, 2 luncheons/4 tea-breaks and all refreshements provided by five-star hotel.

Photos

About US

ECV International is a leading organizer and contractor of high-end international business events in Asia, with nearly 200 professionals in industrial research and event planning & execution. Every year, we hold around 40 high-level international summits involved in the fields of vehicle, retail, textile, footwear, IoT, New Science & Technology industry, etc.
We have served more than half of the Fortune 2,000 companies, and every year more than 6,000 delegates from multinational enterprises, specialized organizations and creative companies take part in our events, i.e. Daimler, GE, Adidas, Coca-Cola, Alibaba, ABB, etc.
Our mission is to provide professional services to connect and inform the stakeholders who would be able to shape the industry landscape in the future and to create more value for our clientele through our efforts to help them seize opportunities, meet challenges and achieve sustainable development on a global basis.


Contacts
Ms. Shelley Zhang
Phone: +86 21 80260707 ext 816
Email: shelleyz@ecvinternational.com