summit background

The impact of the global Covid-19 pandemic on the luxury industry has been disruptive, prompting brands to advance the digital revolution. Especially under the influence of the epidemic, offline store sales have stagnated, and the advantages of online channels have become increasingly prominent. In recent years, the deployment of domestic online platforms has become a must-have channel for luxury brands to accelerate their Chinese layout, and the proportion of luxury online sales has gradually increased. How to comprehensively deploy online sales channels and speed up the decision-making process of consumers from interest to final purchase; how to embrace web3.0 and use Metaverse and NTFs to create an immersive shopping experience for consumers; how to analyze consumer profiles and needs, and formulate data-driven how to deliver customized content and a closed-loop full-touch marketing experience; how to combine social media in a single campaign to maximize branding and sales conversion; Move forward and increase profits in...

This conference will focus on discussing the main digital strategies and trends of the luxury industry in the post-epidemic era, discussing how digital technology can become an effective means and key medium for communicating with consumers, how to make online consumer insights, and how to achieve carbon neutrality. In the context of how the luxury industry responds to climate change and promotes sustainable development. The summit will provide brand owners with a recipe for building their ability to achieve long-term digital transformation while maintaining luxury brand heritage in a digital world to win the Chinese market in 2023 and beyond.

HIGHLIGHTS

  • Opportunities and Challenges for Luxury Goods Development under the New Market Structure
  • Digital Excellence Strategies for Luxury Brands
  • Luxury Full-touch Marketing: From the Classic Retail business Model to the Challenge of Digital Construction
  • How Should Luxury Brands Closely Track Consumer Dynamics in the Digital Age?
  • Private Domain Ecological Marketing Operations Enable Efficient Consumer Acquisition of Luxury Goods
  • Attract Luxury Consumers through the FACT+ Global Management Model
  • How Data Driven Marketing & Personalization Change the Game in Luxury
  • Metaverse Marketing: Pushing Traditional Boundaries to Create an Immersive Shopping Experience
  • Panel Discussion: How Digital Channels and Tools Help Luxury Brands Reach Consumers More Accurately
  • Digitalization Reinventing the Retail Experience
  • In the Post-epidemic Era, the Trend and Prospect of Chinese Consumers Returning
  • Unlocking the Password of Chinese Luxury Social Platforms: Getting Closer to Customers
  • The Certainty and Uncertainty of China's Luxury Goods Industry behind the Beachhead
  • How to Use Diversified IP to Create a Brand Effect in Line with the Positioning of Luxury Goods
  • Mapping End-to-end Journeys for Bew-age Luxury Consumers with Digital
  • Carbon Neutral Policy - Promoting the Sustainable Process of China's Luxury Industry Chain
  • Trillion Luxury Second-hand Market: Chinese Consumers Who are Constantly Iterating in a Circular Economy
  • Brand Management Research: How Luxury Brands Tell Good Sustainability Stories
  • To get more information, please click Registration consultation

Consecutive 4th year

15+ speakers

150+ Delegates

100+ Enterprises

Past speakers

Agility Research & Strategy

Agility Research & Strategy

Managing Director

Deloitte

Deloitte

Partner

Bytedance

Bytedance

Head of Content Marketing for the Luxury Industry at the Massive Engine Mass Consumption Business Center

Tencent Marketing Solution

Tencent Marketing Solution

Marketing Director of CPG Industry

Canali

Canali

APAC Regional Director

Xiaohongshu

Xiaohongshu

Head of Brand Marketing in the Fashion Industry

Yaok Group

Yaok Group

Co-Founder & CEO

Weibo

Weibo

Marketing Director of Fashion Line in Luxury Industry

Aura Blockchain Consortium

Aura Blockchain Consortium

Secretary General

BCG

BCG

Managing Director, Global Partner & BCG GAMMA Head of China Region

L’Oréal Brazil

L’Oréal Brazil

Head of Digital Marketing at Luxe Division

Farfetch

Farfetch

Commercial Director Greater China

Fossil Group, Inc.

Fossil Group, Inc.

Senior Vice President, Head of APAC Commercial

Tencent

Tencent

General Manager of Tencent Smart Retail Vertical Industry Ecology

Swarovski

Swarovski

Senior Vice President Ecommerce Center of Excellence

Ykone

Ykone

Partner & CEO Asia

Media partner

d1net

sponsor benefits

Industry reputation building and branding;
Marketing promotion;
Exact audiences targeting;
Multiple sponsorship forms (presentation/booth/material/tea-break... ).

Registration consultation

Event FAQs

The 4th China Luxury Digital Innovation Summit is the theme of the conference under the influence of digital transformation and the post-pandemic era. Based on the questionnaire collected from 15+ industry experts, hot topics around luxury digital innovation trend, meta-universe marketing, all-domain business model, all-touch marketing, luxury consumer insight, luxury sustainable development strategy and so on were formulated. Combined with the practice of enterprises, the participants were helped to understand the current digital innovation information of luxury goods in China and the international market in an all-round way, and to explore the development path of innovation.
In the past 11 years, we have served more than 430 multinational corporations (more than 65% multinational consumer and industrial brands in China) around 8 industrial areas. We have more than 8 years of experience in organizing conferences on digital supply chain, sustainable development, new energy, digital marketing, and big data.
President, Vice President, CMO, CDO, CIO, Digital Transformation Specialist, E-commerce specialist, social media specialist, Director of Digital Marketing, Head of Global Innovation, Head of Brand Public Relations, Consultant, Director of Business Development.
The languages are English and Chinese. The event’s Simultaneous translation includes two channels: English and Chinese.
You are available to get the Slides which approved by the speakers, otherwise, it is not available.
Please fill in the application form on the website. Once we verified the information, we will contact you in one business day.
Any problems or questions please call:, or email us:

REVIEW

About US

ECV International is a leading organizer and contractor of high-end international business events in Asia, with nearly 200 professionals in industrial research and event planning & execution. We hold around 80 high-end summits every year which are involved in the fields of automotive, retail, textile, footwear, cybersecurity, hi-tech industry, etc.

We have served more than half of the Fortune 2,000 companies, and every year more than 6,000 delegates from multinational enterprises, specialized organizations and creative companies take part in our events, i.e. Daimler, Alibaba, Siemens, Microsoft, Huawei, VF Corporation, MSD, Fireeye, etc.

Our mission is to help our clients seize the development opportunity, meet current business challenges, and achieve sustainable development on a global scale through our professional services, and then, to further affect industry pattern and lead industry future.


Contacts

Phone:
Email: