The impact of the global Covid-19 pandemic on the luxury industry has been disruptive, prompting brands to advance the digital revolution. Especially under the influence of the epidemic, offline store sales have stagnated, and the advantages of online channels have become increasingly prominent. In recent years, the deployment of domestic online platforms has become a must-have channel for luxury brands to accelerate their Chinese layout, and the proportion of luxury online sales has gradually increased. How to comprehensively deploy online sales channels and speed up the decision-making process of consumers from interest to final purchase; how to embrace web3.0 and use Metaverse and NTFs to create an immersive shopping experience for consumers; how to analyze consumer profiles and needs, and formulate data-driven how to deliver customized content and a closed-loop full-touch marketing experience; how to combine social media in a single campaign to maximize branding and sales conversion; Move forward and increase profits in...
This conference will focus on discussing the main digital strategies and trends of the luxury industry in the post-epidemic era, discussing how digital technology can become an effective means and key medium for communicating with consumers, how to make online consumer insights, and how to achieve carbon neutrality. In the context of how the luxury industry responds to climate change and promotes sustainable development. The summit will provide brand owners with a recipe for building their ability to achieve long-term digital transformation while maintaining luxury brand heritage in a digital world to win the Chinese market in 2023 and beyond.
Head of Content Marketing for the Luxury Industry at the Massive Engine Mass Consumption Business Center
Marketing Director of CPG Industry
APAC Regional Director
Head of Brand Marketing in the Fashion Industry
Co-Founder & CEO
Marketing Director of Fashion Line in Luxury Industry
Managing Director, Global Partner & BCG GAMMA Head of China Region
Head of Digital Marketing at Luxe Division
Commercial Director Greater China
Senior Vice President, Head of APAC Commercial
General Manager of Tencent Smart Retail Vertical Industry Ecology
Senior Vice President Ecommerce Center of Excellence
Partner & CEO Asia
ECV International is a leading organizer and contractor of high-end international business events in Asia, with nearly 200 professionals in industrial research and event planning & execution. We hold around 80 high-end summits every year which are involved in the fields of automotive, retail, textile, footwear, cybersecurity, hi-tech industry, etc.
We have served more than half of the Fortune 2,000 companies, and every year more than 6,000 delegates from multinational enterprises, specialized organizations and creative companies take part in our events, i.e. Daimler, Alibaba, Siemens, Microsoft, Huawei, VF Corporation, MSD, Fireeye, etc.
Our mission is to help our clients seize the development opportunity, meet current business challenges, and achieve sustainable development on a global scale through our professional services, and then, to further affect industry pattern and lead industry future.