summit background

In 2021, China took the lead in entering a stable period of the epidemic, and at the same time, new irreversible changes in consumer behavior have occurred. Online has become the general trend, consumption has two levels of differentiation, the circle segmentation is significant, and omni-channels becomes normal. The prosperity of the private domain ecology promotes the development of the “Membership Economy” More>>

Background

In 2021, China took the lead in entering a stable period of the epidemic, and at the same time, new irreversible changes in consumer behavior have occurred. Online has become the general trend, consumption has two levels of differentiation, the circle segmentation is significant, and omni-channels becomes normal. The prosperity of the private domain ecology promotes the development of the “Membership Economy”

In the context of the slowdown in the growth of Internet users and the gradual maturity of platform development, public domain traffic dividends have gradually disappeared, and brands have begun to transform from "traffic" thinking to "retention" thinking, and have started the construction of private domain traffic pools.

Consumer behavior is undergoing a new round of changes, showing a new trend that is different from the past. How brands can better serve consumers and achieve "consumer-centered" puts forward a new test, and how to build and improve a brand's membership system has been Become a problem that major brand owners and retailers will face together.

Highlights

  • 2021 Membership Economy and Private Domain Growth Innovation Insights
  • Digital Empowers New Power of Consumption and Reconstructs CRM system
  • Omni-Channel Digitalization Empowers New Growth in Brand Membership
  • New Opportunities in the Sinking Market in the Era of Member Stock
  • Consumer-Oriented, How to Build a Digital Membership Operation Platform
  • Private Domain Traffic Upgrade: User Intelligent Operation and Customer Management 2.0
  • How to Create a Membership Operation Model Based on Consumers' Personalized Aesthetics and Consumption Preferences
  • Panel Discussion: New Thoughts on Membership Growth under the Thinking of "Retention"
  • To get more information, please click More >>

30+ speakers

200+ Delegates

100+ Enterprises

Past Speakers

Alibaba Group

VP, Head of Alibaba Cloud New Retail

Shiseido Group

Senior Vice President, Global Customer Marketing

BSH Home Appliances (China)

Chief Consumer Journey Officer

Mark Fairwhale

Ecommerce GM and CIO

Suning Retail Group

Deputy GM of Suning Technology Group

Chow Tai Fook

General Manager of Ecommerce Centre


Wanda Hotels & Resorts

Digital Marketing Center Director

Accor Hotel

VP Marketing Greater China

The Hershey Company

Head of Marketing Greater China

PepsiCo

Marketing Director - Pepsi

Media partners

PITCHINA
活动家
interfax
Globalia
Cooperative
CIO时代
sohuBLink
expoun
云同盟
boss
we ai school
10times
镁客
蟠桃
百格
数英
美通社
topmkt
制造网

sponsor benefits

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Event FAQs

The fee is inclusive of 2 days conferences, simultaneous interpretation, paper/audio materials, 2 luncheons/4 tea-breaks and all refreshements provided by five-star hotel.

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About US

ECV International is a leading organizer and contractor of high-end international business events in Asia, with nearly 200 professionals in industrial research and event planning & execution. Every year, we hold around 40 high-level international summits involved in the fields of vehicle, retail, textile, footwear, IoT, New Science & Technology industry, etc.
We have served more than half of the Fortune 2,000 companies, and every year more than 6,000 delegates from multinational enterprises, specialized organizations and creative companies take part in our events, i.e. Daimler, GE, Adidas, Coca-Cola, Alibaba, ABB, etc.
Our mission is to provide professional services to connect and inform the stakeholders who would be able to shape the industry landscape in the future and to create more value for our clientele through our efforts to help them seize opportunities, meet challenges and achieve sustainable development on a global basis.


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