China Digital Healthcare Marketing Innovation Summit 2021

Mobile Internet has become an indispensable part of the doctor and patient groups, and the digital activities of pharma companies are fiercely competitive and convergent. With the acceleration of the "4+7" volume procurement policy, how can pharma companies continue to innovate their business models? How to continue to realize commercial value in 2021?

The "Action Program for Promoting the High-quality Development of the Health Industry (2019-2022)" also pointed out that it is necessary to actively develop the "Internet + drug circulation". Establish a channel for the interconnection and real-time sharing of Internet diagnosis and treatment prescription information and drug retail consumption information to support third-party distribution of online prescription drugs. Accelerate the development of pharma e-commerce and provide patients with services such as "pick-up in online order (pharmaceutical) store" and "delivery in online order (drug) store" to patients. With the advancement of "4+7" volume purchases, the out-of-hospital market is becoming the focus of competition for pharmaceutical companies in the next step. Therefore, it will also drive the development of prescription varieties in retail channels.

This summit will focus on how pharma companies can innovate medical services, and drive digital growth of companies through digital marketing and omni-channel business innovation based on “patient centricity”