As the development of IT and Internet technologies, China’s retailing will have to face with digital reconstruction and should gradually step into new retailing era-the digital era of retailing with seamless combination of more efficient physical retailing and virtual retailing. New retailing in digital era will enable retailers and brand marketers understand their consumers in a comprehensive, quick and precise way via breaking through data barriers, empower consumers, merchandise and stores and reconstruction of their relationship. The brand output and operation efficiency will therefore be optimized the same time as improving consumption experience.
The summit will focuse on the three themes "new retail, new consumption and new technology". The key content will be “consumer-based, reconstructing the consumers,merchandise and stores, comprehensively optimizing the consumer experience,and creating digitalized retailing”. It will be aimed at providing the retails and brands the reference and help with the Omni- Directional digital transformation and innovation of front-end,Middle-end and back-end , finally improving consumer experience and retail enterprises’ efficiency.
The summit will focuse on the three themes "new retail, new consumption and new technology". The key content will be “consumer-based, reconstructing the consumers,merchandise and stores, comprehensively optimizing the consumer experience,and creating digitalized retailing”. It will be aimed at providing the retails and brands the reference and help with the Omni- Directional digital transformation and innovation of front-end,Middle-end and back-end , finally improving consumer experience and retail enterprises’ efficiency.
Development Strategy & Current Situation Analysis upon the Digitalization of China’s Retail Trade
Insight into the digital Consuming Behaviors of Chinese, Redefined Customer Experience
Brand Changes under New Retailing: Reconstruction of “Consumers, Merchandise and Stores”
Lay out Consumer-based “Scenario Triggered Shopping”
Offer digitalized Omni- channel Shopping Experiences for Consumers
How to Achieve Uni Precision Marketing by Using big Data Analysis
Omni-channel CRM empowerment digitalized retailing
Redefining the superuser, big data assist the luxury retailing
Building a strong brand equity in a consumer centric Era
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Attendees
Sectors
Potential Speakers
Presidents/ Vice Presidents/ CEOs/ COOs/ Vice Presidents
CDOs/ CCOs/ CMOs/ CIOs
E-commerce/ Sales/ Marketing Directors
Channel/ Brand/ Product Managers
IT Directors/ Business Combination Director
International Sales/ Business Development Directors
Regional Directors/ Managers Partners
...
History Review
Relevant Event
Presidents/ Vice Presidents/ CEOs/ COOs/ Vice Presidents
CDOs/ CCOs/ CMOs/ CIOs
E-commerce/ Sales/ Marketing Directors
Channel/ Brand/ Product Managers
IT Directors/ Business Combination Director
International Sales/ Business Development Directors
Regional Directors/ Managers Partners
...
ECV International is a leading organizer and contractor of high-end international business events in Asia, with nearly 200 professionals in industrial research and event planning & execution. Every year, we hold around 40 high-level international summits involved in the fields of vehicle, retail, textile, footwear, IoT, New Science & Technology industry, etc.
We have served more than half of the Fortune 2,000 companies, and every year more than 6,000 delegates from multinational enterprises, specialized organizations and creative companies take part in our events, i.e. Daimler, GE, Adidas, Coca-Cola, Alibaba, ABB, etc.
We create value by building specialized communication & networking platform through our professional services, and eventually help our clients find more opportunities, better meet challenges and achieve sustainable development.
ADDRESS
Room 1010-1012 , Golden Building of 108 Hip icon, No. 11 Yujinggang road, Jingan District, Shanghai.TEL
+86 21 8026 0707-819Holly Wei
Email:hollyw@ecvinternational.comECV International is a leading organizer and contractor of high-end international business events in Asia, with nearly 200 professionals in industrial research and event planning & execution. Every year, we hold around 40 high-level international summits involved in the fields of vehicle, retail, textile, footwear, IoT, New Science & Technology industry, etc.
We have served more than half of the Fortune 2,000 companies, and every year more than 6,000 delegates from multinational enterprises, specialized organizations and creative companies take part in our events, i.e. Daimler, GE, Adidas, Coca-Cola, Alibaba, ABB, etc.
We create value by building specialized communication & networking platform through our professional services, and eventually help our clients find more opportunities, better meet challenges and achieve sustainable development.