The Middle East is a fast-growing international opportunity for retailers, with the market set to be worth Dh200 billion by the end of 2017, according to the Dubai Chamber of Commerce and Industry.But a confluence of structural shifts is challenging these retailers’ revenue and profitability. The decline in oil prices, geopolitical instability, and the rapid evolution of digital technology have Major structural shifts in the region will compel retailers to transform their businesses both commercially and operationally.

The Summit decodes technology in retail keeping people at heart, while focusing on ways to create a successful digital economy. On the other hand, today retail spaces go beyond shopping. These are social hubs for people to meet, greet and consume. Tapping into this lucrative part of the world involves an in-depth understanding of consumer behaviour, in-store and beyond. With its vast attendance of global retail leaders and experts, the summit is the ultimate reservoir of far-reaching insights, deep discernments on market-ahead innovations, technologies and retail trends.