中文

The outbreak of the Covid-19 pandemic has plunged the fashion retail industry which is driven by customer flow into a "frozen period." The apparel and footwear, cosmetics, jewelry and other sub-sectors are under tremendous pressure. Enterprises are forced to accelerate the layout of online channels and build the omni-channel marketing and retail system further deepened online and offline integration and carried out digital transformation. At the same time, consumer preferences, channel structure and competitive advantages have also undergone structural changes. E-commerce and digitalization have become the key to business restart and success. How to adapt to popular trends to drive category and product growth, and how to deal with new product minds and promotional minds, how to establish efficient online exclusive products and marketing strategies, etc., are the key points of the extreme attention of fashion industry brands. The essence of retail digitalization is driven by consumers, using big data and new technologies to carry out a comprehensive digital upgrade of the industrial chain, and ultimately achieve efficiency and experience improvement through online and offline integration.

 

This summit will focus on the "new normal" in the development of the fashion retail industry, and will focus on "digital supply chain, digital operation, digital channels and digital marketing" as the main subject, and will conduct in-depth discussions on the cost, efficiency, experience and other hot topics of reconstructing retail , to discuss the best practices of China's fashion retail development with domestic and foreign brands, retailers, platform providers, consulting companies, technology service providers, etc., to help fashion industry fully win in the retail digitalization era, and calmly respond to the new opportunities and challenges in the era of“new normal".


会议地址

  • Latest Insights of Fashion Retail 2021:Revolution and Transformation of Fashion Retail Strategy Under the COVID-19 Pandemic

  • Best Exploration Practice and of Chinese Apparel Enterprise: Digital Retail

  • In the Digital Retail Era, How to Build an End-to-end Digital Supply Chain?

  • How to Provide Fashion Consumers with a Seamlessly Integrated Shopping Experience and Create the Digital Omni-channel Strategy

  • Digital Retail Innovation of Luxury Brands in China

  • Rethink Retail-Personalized Digitally-enhanced Store Experience

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Attendees

Related Sectors

Inviting Speakers

  • CEO/CFO/COO

  • President/Vice President

  • Chief Supply Chain Officer

  •  Retail VP/Director/Manager

  • Technology Director/Innovation Director

  • Operation General Manager/Director

  • Digital Innovation Leader

  • Business Development Director

  • Retail Supply Chain Director/Manager

  • Digital Marketing Director/Manager

  • E-commerce Director/Manager

  • Data Analysis Director/ Manager

  • Digital Product Development Head

  • Company Name

  • Title

  • Name

  • Email

  • Phone Number

  • Message

  • Latest Insights of Fashion Retail 2021:Revolution and Transformation of Fashion Retail Strategy Under the COVID-19 Pandemic
  • Best Exploration Practice and of Chinese Apparel Enterprise: Digital Retail
  • In the Digital Retail Era, How to Build an End-to-end Digital Supply Chain?
  • How to Provide Fashion Consumers with a Seamlessly Integrated Shopping Experience and Create the Digital Omni-channel Strategy
  • Digital Retail Innovation of Luxury Brands in China
  • Rethink Retail-Personalized Digitally-enhanced Store Experience
  • Company Name

  • Title

  • Name

  • Email

  • Phone Number

  • Message

  • Attendees

    Related Sectors

    Inviting Speakers

    History Review

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    Info ECV International is a leading organizer and contractor of high-end international business events in Asia, with nearly 200 professionals in industrial research and event planning & execution. Every year, we hold around 40 high-level international summits involved in the fields of vehicle, retail, textile, footwear, IoT, New Science & Technology industry, etc.

    We have served more than half of the Fortune 2,000 companies, and every year more than 6,000 delegates from multinational enterprises, specialized organizations and creative companies take part in our events, i.e. Daimler, GE, Adidas, Coca-Cola, Alibaba, ABB, etc.

    We create value by building specialized communication & networking platform through our professional services, and eventually help our clients find more opportunities, better meet challenges and achieve sustainable development.


    ADDRESS

    Room 1010-1012 , Golden Building of 108 Hip icon, No. 11 Yujinggang road, Zhabei District, Shanghai.

    TEL

    +86 21 8026 0707

    Ciking Zhao

    Email:cikingz@ecvinternational.com
    Copyright © 2018 ECV

    ECV International is a leading organizer and contractor of high-end international business events in Asia, with nearly 200 professionals in industrial research and event planning & execution. Every year, we hold around 40 high-level international summits involved in the fields of vehicle, retail, textile, footwear, IoT, New Science & Technology industry, etc.

    We have served more than half of the Fortune 2,000 companies, and every year more than 6,000 delegates from multinational enterprises, specialized organizations and creative companies take part in our events, i.e. Daimler, GE, Adidas, Coca-Cola, Alibaba, ABB, etc.

    We create value by building specialized communication & networking platform through our professional services, and eventually help our clients find more opportunities, better meet challenges and achieve sustainable development.

    ADDRESS

    Room 1010-1012 , Golden Building of 108 Hip icon, No. 11 Yujinggang road, Zhabei District, Shanghai.

    TEL +86 21 8026 0707

    Ciking Zhao

    Email: cikingz@ecvinternational.com

    Copyright © 2018 ECV