中文

The global COVID-19 pandemic has been disruptive for the luxury industry, and has acted as an accelerator for brands to adopt digital revolution. how to achieve closed-loop O2O shopping experience to expedite consumer decision making process from interest to final purchase. how to dynamically adjust marketing spend and to increase conversion rate of followers and sales. how to analyze consumer profiles and needs to make data-driven marketing decisions. how to provide customized content and closed-loop omni-channel experience. how to combine social media ads in a single campaign to maximize publicity and sales conversion. how to move forward in a digital marketplace and grow the bottom lines without sacrificing the brand DNA…


This session focused on key luxury digital trends and suggested ways brands could take to build capabilities to achieve long-term digital transformation while maintain luxury brand heritage in the digital world and stay on top of the game in China for 2021 and beyond.


会议地址

  • Luxury Social Commerce in the “New Normal”

  • Digital Strategy and Good Performance in Luxury

  • Social Private Traffic Operation Empower Efficient Luxury Consumer Acquisition

  • Luxury O2O Social Retail to Realize the Conversion from "Traffic" to "Sales"

  • How to Achieve Closed-loop O2O Shopping Experience to Expedite Consumer Decision Making Process from Interest to Final Purchase

  • How is Luxury Brands Adapting to Changing Consumer Behaviors?

To get conference detail agenda

  • Company Name

  • Title

  • Name

  • Email

  • Phone Number

  • Message

  • Luxury Social Commerce in the “New Normal”

  • Digital Strategy and Good Performance in Luxury

  • Social Private Traffic Operation Empower Efficient Luxury Consumer Acquisition

  • Luxury O2O Social Retail to Realize the Conversion from "Traffic" to "Sales"

  • How to Achieve Closed-loop O2O Shopping Experience to Expedite Consumer Decision Making Process from Interest to Final Purchase

  • How is Luxury Brands Adapting to Changing Consumer Behaviors?

Company Name

Title

Name

Email

Phone Number

Message

    • Attendees

    Related Sectors

    Inviting Speakers

    History Review

    Relevant Event

    • President/Vice President/Chief Executive Officer/Chief Operating Officer

    • CMO/Marketing Vice President/Marketing Director

    • Chief Digital Officer/CIO /IT Director/ CRM Director/Manager

    • Head of Digital Transformation/

    • E-commerce/Commercial Director

    • Head of Performance Marketing& CRM

    • International Sales Director/

    • Business Development Director

    • Digital Marketing Director/Manager

    • Director/Manager of Heritage and Innovation

    • Social Media Director/Manager

    • Brand /PR Communication VP/Director/Manager

    • Attendees
    • Related Sectors
    • Inviting Speakers

    Info ECV International is a leading organizer and contractor of high-end international business events in Asia, with nearly 200 professionals in industrial research and event planning & execution. Every year, we hold around 40 high-level international summits involved in the fields of vehicle, retail, textile, footwear, IoT, New Science & Technology industry, etc.

    We have served more than half of the Fortune 2,000 companies, and every year more than 6,000 delegates from multinational enterprises, specialized organizations and creative companies take part in our events, i.e. Daimler, GE, Adidas, Coca-Cola, Alibaba, ABB, etc.

    We create value by building specialized communication & networking platform through our professional services, and eventually help our clients find more opportunities, better meet challenges and achieve sustainable development.


    ADDRESS

    Room 1010-1012 , Golden Building of 108 Hip icon, No. 11 Yujinggang road, Zhabei District, Shanghai.

    TEL

    +86 21 8026 0707

    Ciking Zhao

    Email:cikingz@ecvinternational.com

    ECV International is a leading organizer and contractor of high-end international business events in Asia, with nearly 200 professionals in industrial research and event planning & execution. Every year, we hold around 40 high-level international summits involved in the fields of vehicle, retail, textile, footwear, IoT, New Science & Technology industry, etc.

    We have served more than half of the Fortune 2,000 companies, and every year more than 6,000 delegates from multinational enterprises, specialized organizations and creative companies take part in our events, i.e. Daimler, GE, Adidas, Coca-Cola, Alibaba, ABB, etc.

    We create value by building specialized communication & networking platform through our professional services, and eventually help our clients find more opportunities, better meet challenges and achieve sustainable development.

    ADDRESS

    Room1010-1012,Golden.Building of 108 Hip. Building of 108 Hip iconBuilding.

    TEL +86 21 8026 0707

    Ciking Zhao

    Email: cikingz@ecvinternational.com

    Copyright © 2018 ECV