In 2019, many enterprises’ marketing is in the course of digital transformation. Because of the top limit of demographic dividend and flow dividend, it is more and more difficult for enterprises to find out new growth points. Marketing has been ushered into a new phase because of concepts such as timely adjustment, personalized satisfaction, and forecast and attribution.

With the theme of “Digital Innovation Enhance Media Efficiency”, the summit will focus on the hot topics including Z generation marketing, social fission and user growth, content marketing and consumer interaction, intelligent marketing, and intelligent CRM, discussing the development trend of the Chinese digital marketing together with platform owners, consulting company, brand owners, and technical service provider, and sharing successful cases about how to push advertising to more targeted groups, optimize advertising plan and improve brand awareness to help advertisers success in the new era of marketing.