summit background

Due to the outbreak of COVID-19 in 2020, China and even the world entered a “New Normal”. Online live streaming, short-video + e-commerce,Wechat + mini program and other emerging channels have achieved constant breakthroughs. Community group buying, home delivery service and other online and offline activities realized deep integration. Against the new environment of consumption, Z generation has become the core consumption group in e-commerce. A growing need of online shopping is clear to see among small-town young people and the retired. With the application of digital technologies, brands are accelerating to improve their number of consumers and activate existing customers; improve digital interaction between brands and consumers, deepen brand asset operation and change “traffic” into “retention”. More>>

Background

Due to the outbreak of COVID-19 in 2020, China and even the world entered a “New Normal”. Online live streaming, short-video + e-commerce,Wechat + mini program and other emerging channels have achieved constant breakthroughs. Community group buying, home delivery service and other online and offline activities realized deep integration. Against the new environment of consumption, Z generation has become the core consumption group in e-commerce. A growing need of online shopping is clear to see among small-town young people and the retired. With the application of digital technologies, brands are accelerating to improve their number of consumers and activate existing customers; improve digital interaction between brands and consumers, deepen brand asset operation and change “traffic” into “retention”.

This conference will focus on hot topics such as digital interaction, new patterns of e-commerce, social marketing, content marketing, KOL promotion, e-commerce live-streaming, intelligent retail, omni-Channel operation, discuss the best practices of China's digital marketing and e-commerce development together with domestic and foreign platform operators, consulting companies, brands, retailers, technical service providers and so on, and help brands to tap new opportunities of development against uncertain market environment.

Highlights

  • The Latest Insight on 2021 China Consumer Industry
  • Resonance with Z Generation - Making Good Use of Circle Marketing among Z Generation
  • Deepen into Private Traffic of Community, Take Full Advantage of DTC and Create In-Deep Brand Experience
  • Case Sharing on Data Driven Operation for Private Traffics
  • Digitization Empowers and Improves the E-commerce Omni-operation Efficiency of Brands
  • How to Create Hot Items in the New Era and Take Advantage of Internet Celebrity Economy
  • Make Full Use of Live Commerce and KOL to Promote Real Integration of Brand Reputation and Sales Volume
  • Data Empowers Brand, Activates Stock and Improves Life Cycle of Consumers
  • To get more information, please click More >>

Consecutive 11th year

50+ speakers

300+ Delegates

120+ Enterprises

Past Speakers

Alibaba Group

VP, Head of Alibaba Cloud New Retail

Shiseido Group

Senior Vice President, Global Customer Marketing

BSH Home Appliances (China)

Chief Consumer Journey Officer

Mark Fairwhale

Ecommerce GM and CIO

Suning Retail Group

Deputy GM of Suning Technology Group

Chow Tai Fook

General Manager of Ecommerce Centre


Tencent Marketing Solution-

General Manager of Feed Ads and QQ Ads

Zhihu

General Manager of Commercial Marketing Department

The Hershey Company

Head of Marketing Greater China

PepsiCo

Marketing Director - Pepsi

Mondelēz China

Head of Ecommerce Marketing

Media partners

PITCHINA
活动家
interfax
Globalia
Cooperative
CIO时代
sohuBLink
expoun
云同盟
boss
we ai school
10times
镁客
蟠桃
百格
数英
美通社
topmkt
制造网

sponsor benefits

Discover new customers and enhance your brand awareness with 300+ global attendees. Join us and provide our attendees with a unique experience they'll never forget. Multiple exhibitions including company logo will be showed on event materials (agenda, brochure, invitation letter, roll up banner), and also the event official website, APP, marketing video, background screen etc..

Join us

Event FAQs

The fee is inclusive of 2 days conferences, simultaneous interpretation, paper/audio materials, 2 luncheons/4 tea-breaks and all refreshements provided by five-star hotel.

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About US

ECV International is a leading organizer and contractor of high-end international business events in Asia, with nearly 200 professionals in industrial research and event planning & execution. Every year, we hold around 40 high-level international summits involved in the fields of vehicle, retail, textile, footwear, IoT, New Science & Technology industry, etc.
We have served more than half of the Fortune 2,000 companies, and every year more than 6,000 delegates from multinational enterprises, specialized organizations and creative companies take part in our events, i.e. Daimler, GE, Adidas, Coca-Cola, Alibaba, ABB, etc.
Our mission is to provide professional services to connect and inform the stakeholders who would be able to shape the industry landscape in the future and to create more value for our clientele through our efforts to help them seize opportunities, meet challenges and achieve sustainable development on a global basis.


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